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Be Your Best Self Today

ON YOUR TERMS.

 

About me:

As a full-time engineer, part-time firefighter, husband, and father of three, I’ve lived the chaos of juggling nonstop responsibilities while trying to stay anchored to what matters most. I’ve experienced the crushing weight of overwhelm, the fog of depression, the ache of disconnection, the grip of addiction, and the sting of feeling inadequate—spinning my wheels without real progress.

But through deep reflection, an unrelenting drive for change, and a whole lot of faith, I built a personal framework rooted in the same Incident Command System we use in the fire service to stabilize emergencies and save lives. That same structure became my lifeline—helping me overcome anxiety, reclaim control, and dramatically change the trajectory of my life.

Today, I’m on a mission to help others do the same—to face life’s chaos with clarity, structure, and confidence, and to reclaim their sense of purpose. I created Purpose Protocol to give people the same tools that helped me stop just surviving—and start living with intention.

My Mission:

I’m on a mission to help overwhelmed, task-saturated men reclaim control, clarity, and purpose in their lives. Through the Purpose Protocol framework—built on the same principles firefighters use to bring order to chaos—I teach a system for cutting through distraction, prioritizing what matters most, and building a structured, intentional life. This is about getting unstuck, taking ownership, and moving forward with focus and confidence—so you can finally show up for the life you were created to live.

It’s about the journey, not the destination

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Being your Best Self Today

(bst mode)

 

Your best self isn’t some distant version of you, buried beneath years of unchecked stress and unmet goals—it’s who you can choose to be today. It starts with simple, intentional steps toward better mental, emotional, physical, and spiritual health. The Purpose Protocol framework isn’t about perfection; it’s about giving you the tools to meet life’s twists with grace and confidence, empowering you to focus on what matters most and let go of what doesn’t. With the right mindset and structure, you can thrive today, not someday.

What I help solve:

 
Feeling stuck, overwhelmed, and out of balance is all too common in today’s fast-paced world. It’s easy to lose sight of your priorities, let relationships suffer, and wonder if you’re truly making an impact. I help men break free from that cycle by offering a proven system to prioritize tasks, delegate effectively, and nurture the relationships and habits that matter most. The approach I teach is more than self-help—it’s a practical, actionable strategy for taking back control and living a life of purpose, presence, and peace.

A fresh take on overwhelm

Let’s face it—life can feel like juggling flaming bowling pins while riding a unicycle. I’ve been there, and I know how easy it is to drop them all. But here’s the good news: it doesn’t have to be that way. What I teach isn’t about rigid schedules or color-coded calendar chaos. It’s about giving you the tools to lead with clarity and confidence—tools that help you focus on what truly matters while leaving the unnecessary fires to burn out on their own. This is for the dads, the go-getters, and anyone who’s tired of feeling like life is running them instead of the other way around. Together, we’ll rewrite the rulebook.

Hey there!

I'M JAY.

 

 

 

Read my story  ➝
 

I’ve always believed that every problem has a solution if we stay curious, think creatively and keep asking "why" until  we uncover the root cause. 

I am an engineer, firefighter, fitness advocate, triathlon enthusiast, a man of way too many hobbies, and devoted family man who thrives on helping others navigate life's challenges with balance, structure and purpose. 

Drawing from my unique blend of engineering expertise, first-responder experience, problem solving addiction and a heart to serve, I aim to empower dads to conquer overwhelm and reclaim control of their lives. 

"Simple, structured, relevant and easy to follow to quickly make a dramatic impact on my life"

#BST MODE.

Resources:

1:1 Coaching

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Online Courses

 

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Private Community

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